case study

DANGEROUSLY COZY

Conscious Streetwear: Ethically Crafted, Elegantly Affordable.

Web design

Brand strategy

Digital Marketing & Strategy

Graphic Design

Social Media Strategy

Project: Founded in 2020 by two friends, Dangerously Cozy is more than a streetwear brand; it's a beacon of sustainable fashion. Their collection, featuring items like hoodies and unique accessories, is crafted with eco-friendly materials such as organic cotton and recycled polyester. While committed to sustainability, the brand faces challenges like higher costs of sustainable materials and a competitive fashion market catering to a specific niche. Nonetheless, Dangerously Cozy remains optimistic, believing in the rising global shift towards sustainable fashion, and continues its mission to seamlessly blend style with sustainability.

Vision: Dangerously Cozy envisions a world where fashion effortlessly merges with environmental care. We dream of a time where stylish choices are synonymous with sustainable ones, blending the allure of trends with the planet's well-being.

Mission: Breaking away from conventional fashion norms, Dangerously Cozy is set to redefine wardrobe essentials. Our pillars include: - Craft & Offer: We aim to provide stylish yet affordable sustainable clothing. - Educate & Empower: Our goal is to enlighten individuals about sustainable fashion, promoting informed decisions. - Ethical Alliances: We partner with factories that value craftsmanship and worker welfare, ensuring fair pay and safe workspaces. - Eco-conscious Steps: Committed to reducing our environmental impact, we champion eco-friendly materials and practices that prioritize the Earth's health.

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Strategy: Dangerously Cozy stands at the juncture of stylish streetwear and sustainability, targeting the eco-conscious youth with a diverse and affordable range of sustainable attire. Accessible both online and via select physical outlets, our brand leverages the power of social media, eco-influencers, and impactful PR to amplify our message. While sales are essential, our success metrics also encompass brand impact and our influence in sustainable narratives. By partnering with other eco-friendly brands and maintaining transparency about our practices, Dangerously Cozy continuously innovates to advance the movement of sustainable streetwear.

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